LDNA London
LDNA London is about creating visual statement that boldly tells the world: I am a proud Londoner. The world recognises a sports fan by the team kit they wear with pride and we appreciate beautiful heritage fabrics when we see one. It is only right that Londoners can be identified and celebrated by an abstract yet powerful visual means: the LDNA logo and brand. Whether you are born and bred in the city, have a connection through heritage or simply enjoy living, learning and working here, LDNA represents your love for and connection to London.
