Intellectual Property Workshop

Aligning your Intellectual Property (IP) and Business Strategies

Intangible assets now make up a large portion of company valuations. However, many businesses still deal with issues relating to IP reactively when they get thrust into focus by events, rather than proactively. This leads to an outcome which is often less positive and nearly always more expensive. Mathys & Squire will be hosting a workshop on the importance of developing and implementing an effective IP strategy at an early stage, why this matters for investment and how it can add value to your business. A series of real-life case studies will be used to illustrate common mistakes and easy steps that can be taken to improve your IP position.

Points to be covered include:

- Benefits of considering an IP strategy early on – what are the opportunities and what are the risks if you don’t?
- How to develop and implement an effective IP strategy – what does this involve in practice?
- What do, and should, investors consider when reviewing an IP portfolio?
- Collaborations with third parties
- Patents vs trade secrets
- Effective use of NDAs and managing confidential information