Introduction to Social Media Marketing
15 Dec 20 — 15 Dec 20
In this 2-hour introduction to social media marketing led by award-winning social media and content strategist Chasity "Nao" Johnson, you learn about:• The two major fallacies about social media marketing
• Why social media marketing MUST be a part of an integrated marketing communications strategy to be effective
• Qualitative and quantitative data that will help you find your target audience (and I will show you free sources for capturing audience data)
• Five of today’s biggest social media platforms
• And how you can optimize your Instagram strategy
In this 2-hour introduction to social media marketing led by award-winning social media and content strategist Chasity "Nao" Johnson, you learn about:
• The two major fallacies about social media marketing
• Why social media marketing MUST be a part of an integrated marketing communications strategy to be effective
• Qualitative and quantitative data that will help you find your target audience (and I will show you free sources for capturing audience data)
• Five of today’s biggest social media platforms
• And how you can optimize your Instagram strategy