Enrico Policardo
https://enricopolicardo.com/post/756261911239213056/branded-trash
Branded Trash Iteration #4: City Wide Exhibition - Installation
Branded Trash explores the intersection of consumer culture, advertising, and waste, focusing on how branded litter scattered across city streets or rural areas becomes an involuntary and omnipresent form of advertising. The project photographs various types of discarded objects branded with corporate logos, challenging viewers to reconsider the invisibility of waste in urban spaces and highlighting a paradox: even trash, before being elevated to the status of billboards, serves as genuine advertising.
